Founded in 2004, MOO is a printing company based in UK. They print beautiful products, using images you’ve uploaded directly, or designs from our designer galleries. A product, I like and I will try it out at the upcoming XMAS.

As there are clear incomes & costs associated with one order, it’s a good model to run an affiliate program.

Following consultant and VC companies invested in Moo.com: Accelator Group, Atlas Venture, Index Ventures

my opinion:

Value Proposition: ok

Exit potential: ok

Business model: ok (the company will make money)

Easiness to scale geographically: medium

Growth potential (how big can it get?): medium

Entry barriers for competitors: low-medium

Overall RATING: (5 of 10 HOT POINTS)